Microsoft buys Activision Blizzard
The sensational news of the last week: Microsoft buys Activision Blizzard for 68.7 billion dollars.
At the very beginning of 2022, there were massive changes: first, Take-Two bought out Zynga, and now Microsoft plans to take over Activision Blizzard.
According to company executives, the purpose of the purchase is to expand the audience along with the release of Microsoft products in new geographic markets.
“We are investing in building a thriving gaming ecosystem where world-class content can be easily accessed by every player on any platform. Through the cloud, we are expanding the Xbox ecosystem and community to millions of new people, including in global markets where traditional PC and console gaming has long been a problem,” said Microsoft CEO Satya Nadella.
The recent talks of Microsoft with Apple to move games from Game Pass to the App Store have been unsuccessful, and the acquisition of a major gaming company will provide an opportunity to build on Activision Blizzard's years of experience and be active in the gaming industry markets.
In addition, the company plans to strengthen its position in the metaverses. In the words of the executive chairman and CEO, "Combining fantastic entertainment with new technologies, communities and business models is exactly what this deal is about."